Because both of these tools seek to centralize data from all your marketing campaigns, they feature multi-touch visual campaign workflows that marketers can edit to plan and edit campaigns with a clear view of the marketing funnel. Katie Hollar in Marketing Automation. By comparison, Eloqua’s social features are less about the promotional capabilities, and more about gathering customer intelligence and smart listening tools to use in your targeting and segmentation. http://www.marketo.com/about/news/marketo-to-bring-personalized-engagement-to-social-advertising/, Okay, gotta run. Holyfield vs. Tyson. Marketo can still do that, I just find the layering of smart campaigns inside engagement streams a little frustrating.”, On the contrary, Michelle Brammer, Marketing and PR manager for eZanga, said that after recently evaluating several marketing automation programs, they settled on Marketo for its ease of use. Compendium is a great add-on if you would like to have your blog content and your marketing automation system all under the same roof. 3. Hi Katie, thanks for the write up. you'll have to do a lot of gymnastics to get marketo to do data cards like in Eloqua. Eloqua vs. Marketo. Additionally, Eloqua has a Topliners Marketing Community, similar to Marketo’s, where users can ask questions of one another and get tips from both Eloqua employees and fellow marketers. As of november 2012, Marketo counted over 2,000 customers and 22,000 user subscribers in B2B industries such as software technology, financial services, business services, healthcare and communications. Customers can also pay an add-on fee to send marketing users to “Eloqua University” to receive in-person system training. Another big differentiator when it comes to integrations is that Eloqua has a built-in content management system that Oracle recently acquired called Compendium. Search ... that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua … Thank you so much for your comments! Eloqua is ideal for large enterprises looking for a powerful marketing automation solution. The marketing automation software provides tools to segment and target specific audiences with the … Including Computers Electronics & Technology, Business & Consumer Services, Finance, Science & Education and 18 other categories. Create landing pages and forms, and publish content across the most relevant platforms. Eloqua vs. Marketo vs. Pardot Where I work, we are down to these 3. Some of that is likely because of the added complexity that comes with using Eloqua. People with general … (That being said, it’s only a sample size of four people, so keep that in mind.). Regarding the image of CEE, here’s one on CMS Wire: http://www.cmswire.com/~/media/8caa9fdb352c4eef976b6a8475a4543a.png, Pingback by Marketing Automation: Fact or Fiction by @alexmilleruk Spin Sucks on Mar. HubSpot vs Marketo This page details the differences between HubSpot and Marketo. As for dashboard reporting, that depends on what exactly you look for in your dashboard, but as you can see in the cart above, there are some nuances in the reporting you’ll get depending on the tier with each. But before your company throws down tens of thousands of dollars on the wrong system, you may be wondering:  What would you be getting out of either of these two marketing automation providers? For example, if a lead is a doctor (and he works in Pharma sector), he’ll see the CTA with specific offers for the Pharma industry. 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