At its last traded price of $2.12, the company has a market capitalisation of $369m. The team was led by partners Charles Lloyd and Philip Shepherd, with support from: Charlotte Hill (partner), Anna Humphrey (partner), Lerika Joubert (partner), Gareth Lawson (partner), Sian Skelton (partner), Liz Wilson (partner), Fiona Coady (senior counsel), Vikki Wiberg (senior counsel), Katie Espigares (senior associate), Katie Fellows (senior associate), Katie Lewis (senior associate), Xuyang Zhu (senior associate), Kate Bowden (associate), Joe Cooper (associate), Gabriel Goh (associate), Katie Horbury (associate), Matthew Ives (associate), Madison Lawler (associate), Tamara Mackay-Temesy (associate), Nadine Simpson-Ataha (associate), Julia Steinhardt (associate), Phil Cerny (trainee solicitor), and Alexander Tocili (trainee solicitor). The company is hoping to raise $40 million through the issue of approximately 28.4 million new shares at $1.41 each; and another $40 million through a sell-down by existing shareholders, namely managing director Gary Rohloff and his wife Robyn (with 50% equity), and Kiwi investment vehicle Pioneer Capital (50%). There may be a conflict of interest present with commercial arrangements with companies and/or stock held. Over the last few years, the Australian market has attracted a bevy of high profile buy now pay later (BNPL) listings, including: Afterpay, Zip, Sezzle, Splitit and Openpay. For more: The Laybuy share price is up 1.5% to $1.42. Buy now pay later contender Laybuy will have its shares quoted on the Australian Securities Exchange today, after raising A$80 million from its initial public offering. The IPO listing price for Laybuy shares was just $1.41, which the share price handily breezed past when the shares hit the market. Laybuy Group Holdings Limited (ASX:LBY) owns Laybuy, a fast-growing “Buy-Now-Pay-Later” provider with a market leadership position in New Zealand and a growing presence in the United Kingdom and Australia. Kiwi BNPL Laybuy’s ASX IPO details. Laybuy closes pre-IPO round, seals partnership with Mastercard. Australia, by contrast, has had a historically-strong appetite for BNPL payment schemes, with the number of providers and transactions growing rapidly since 2015. The card will allow for a fully-functional ‘tap and go’ service at any of Laybuy’s listed merchants that offer contactless payment. It will list with a market capitalisation of $246 million. A look at the company’s EV/Revenue ratio leads us to believe the IPO has been priced on the conservative side, with plenty of upside. According to Laybuy, the adoption of BNPL solutions has occurred rapidly in New Zealand, with an estimated 20% of all online clothing and footwear spend in 2018 made through BNPL providers. On average, Laybuy’s partnering retailers enjoy an increase in order value of approximately 60%, an increase in online and instore conversion rates of 50%, and a 30% rise in new customer acquisitions. “Gaining traction in this new market was a major challenge for us as the BNPL [concept] is not as ubiquitous [in the UK] as it is in Australasia,” Mr Rohloff said at the time. Proceeds from the IPO will also be used to boost the number of retail merchants and customers on Laybuy’s books. She has spent the bulk of her career in the resources sector, having also worked directly with oil and gas majors and as a journalist covering a vast array of ASX listed companies within the resources, energy, science and health sectors. “Customers will be able to bypass a number of steps currently required for in-store transactions [and] their purchase experience will be near instantaneous, improving customer engagement and encouraging repeat purchasing behaviour,” the company said. Laybuy had originally targeted the first half of the year for its ASX listing but the brewing pandemic and eventual retail lockdown put those plans on the backburner. The company had an initial public offering (IPO) offer price of $1.41 per share … Small Caps and affiliated companies accept no responsibility for any claim, loss or damage as a result of information provided or its accuracy. In February, Laybuy entered into a partnership with global payments giant Mastercard to enable the issue of digital cards to Laybuy customers in all markets by the end of 2020. The Laybuy Group Holdings Limited share price has stormed higher on its first day of trading on the ASX.. Laybuy considers the Australian market to be more competitive than New Zealand, with Afterpay, Zip, and Swedish platform Klarna competing for a share. A recent IPO And what an entrance it was. “As you can imagine, this is a massive opportunity and we are excited to see this come to fruition,” he added. Laybuy's successful $80 million initial public offering values it at $246 million and company founder and CEO, Gary Rohloff, said the ASX had cemented itself as … The IPO price was $1.41 per share. View announcements, advanced pricing charts, trading status, fundamentals, dividend information, peer … The company holds a leading position in the New Zealand market and has a growing presence in Australia and the United Kingdom. ... NZ buy now, pay later outfit Laybuy is looking to list on the ASX boards in May with a $200 million market cap. About 57 million shares of Laybuy were sold at a price of A$1.41. According to Retail New Zealand, retailers made “almost no sales” during COVID-19’s first wave of disruptions except for those considered to be essential services. Your personal objectives, financial situation or needs have not been taken into consideration. By servyoutube Last updated . The UK is currently our fastest growing market, and we predict it can deliver the massive growth investors are looking for. Advising Laybuy on its IPO (ASX) We have advised Laybuy on the UK aspects of its IPO on the Australian Securities Exchange (ASX). The Laybuy IPO raised A$80 million (NZ$86 million) through a A$40 million sell-down by existing shareholders and A$40 million primary issuance. For the year ending June 2020, the company had more than 5,600 active merchants in the areas of fast fashion, health, beauty and footwear, and over 470,000 customers across New Zealand, Australia and the UK – representing an increase of 50% and 110% respectively on the previous corresponding period. Laybuy considers itself a dominant BNPL provider in the New Zealand market, and views its key competitors as Afterpay (ASX: APT) and Zip Co (ASX: Z1P). The Motley Fool Australia This Simple Trick Can Earn 100k+ Qantas Points. “Reducing friction or barriers to buying – such as additional steps, waiting time or complexity – from the payment process benefits merchants in a similar way… reducing the time staff spend processing transactions enables them to focus their resources elsewhere.”. 07 September 2020 6:34AM John Kavanagh. Share. This included the associated pre-IPO corporate reorganisation and a £80 million debt facility with U.S. funding provider Victory Park Capital. After COVID-19 lockdowns delayed its Australian Stock Exchange debut, New Zealand Buy Now Pay Later (BNPL) outfit Laybuy Group has re-launched an initial public offering (IPO) with a view to hitting the ASX boards next month. Yes, Laybuy is the newest buy now, pay later (BNPL) to hit the ASX. Laybuy Holdings Limited, the latest BNPL stock is officially added to the list. Small Caps is Australia's #1 site for market news & information on ASX listed small cap companies. * ASX codes are proposed only and are subject to change without notice. Kiwi upstart Laybuy is looking to list on the ASX boards in May with a $200 million market cap. LayBuy share price action, BNPL grows crowded. The Company initiates trading after the completion of an initial public offering (IPO) that raised A$80 million (at a per-share price of A$1.41) from investors.. Laybuy offers an innovative payment platform to its consumers, making the traditional lay-by model into the 21 st century. Founded in 2017 across the sea in NZ, Laybuy “enables customers to split the payment of purchases, both online and instore, across six, weekly, interest free installments, the first being at the point of sale.” ”Custom This complex project drew on deep expertise drawn from across the firm's IP, financial services regulatory, commercial, technology and data, corporate technology, private capital & corporate finance, banking and finance, immigration, employment and tax, and incentives teams. Laybuy is a provider of buy-now-pay-later (“BNPL”) services that is currently offered to customers across New Zealand, Australia and the United Kingdom. Commenting on the deal, partner Charles Lloyd said: "Laybuy is in the process of becoming a global brand with an innovative offering. Laybuy’s initial public offering raised $40m, with existing shareholders selling down another $40m in equity. # Listing dates are proposed dates for first quotation of securities set out in the entity's prospectus or information memorandum. The Taylor Wessing team has been outstanding for us.". Corporate tax/M&A tax structuring/Taxation on transactions. ", Gary Rohloff, Managing Director of Laybuy, said: "This is an important moment for Laybuy. The Mastercard deal is expected to broaden Laybuy’s revenue streams and “deepen customer loyalty”. Laybuy Asx. Investors ... Is This Today’s Most Overlooked ASX IPO? “This partnership provides us with access to most retailers in Australia – consumers will be able to use a Laybuy debit card to purchase at any Mastercard retailer offering contactless payments,” Mr Rohloff said. About Laybuy Group Holdings Ltd (ASX: LBY) Laybuy Group Holdings Ltd provides buy-now-pay-later services. Join the HotCopper ASX share market forum today for free. HotCopper has news, discussion, prices and market data on LAYBUY GROUP HOLDINGS LIMITED. We have advised Laybuy on the UK aspects of its IPO on the Australian Securities Exchange (ASX). After COVID-19 lockdowns delayed its Australian Stock Exchange debut, New Zealand Buy Now Pay Later (BNPL) outfit Laybuy Group has re-launched an initial public offering (IPO) with a view to hitting the ASX boards next month. Laybuy.com ASX ANNOUNCEMENT (ASX: LBY) 22 October 2020 Laybuy Quarterly Business Update and Appendix 4C Laybuy Group Holdings Limited (Laybuy) is pleased to provide its first quarterly business update and Appendix 4C for the three months ended 30 September 2020 (Q2 FY21) since its Initial Public Offering (IPO) in September 2020. You may not rely on this information in any way. All rights reserved. Laybuy Holdings Ltd. 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